A finisher tames powder to achieve

sometimes fierce, other times subtle

automotive stylings

A fabricator-turned-finisher develops a new coating process to elevate powder from the confines of a

durable basecoat to a topcoat-detailing powerhouse that accentuates automobiles and motorcycles.

Steve Foley Senior Editor

Jeruss had built a custom platform

and had a local finisher powder coat

the piece. Jeruss installed the plat-

form on the back of the customer’s

boat, and 4 days later the customer

came to Jeruss because the coating

was falling off. “I took it back to the

finisher, and he gave me 20 million

excuses why it didn’t work,” Jeruss

said . “Pre p w ork is major. If you

do n’t have things p re pp ed right

whether paint or powder coating, it’s

not going to work. I sat down with

my wife, and said, I can’t afford to

build this stuff for people, take it out,

have it powder coated, and put my

name on it not knowing if it is going

to work.”

Paving a new way with powder

From this pile of peeling coatings

flourished a coating operation that

would develop revolutionary ways of

powder coating. Jeruss researched

Specialty Application

P

aul Jeruss built a career upon

the driving demand for inno-

vation in the transportation

industry. From beginning with the

trucking industry, he created the

co mp a ny Sp e cial ty Re p a ir a nd

S ales. The comp any’s niche wa s

serving companies whose drivers

delivered supplies to fast food res-

taurants and had to make deliveries

in tight places. As a result, Jeruss

designed hand trucks with brake

systems tha t enab led drivers to

deliver goods off ramps into cramped

areas, allowing Taco Bells to serve

countless chalupas and Kentucky

Frie d Chi cke n to churn out the

Colonel’s secret recipe in both original

and extra crispy by the bucket full.

Specialty Repair and Sales subsisted

off this for 10 years. At the same time,

other people approached Jeruss to

have him fabricate parts that no one

else was making. As demand for cus-

tom fabrication grew, Jeruss ulti-

mately sold Specialty Repair and

Sales and maintained the custom

fabrication business.

It was also at this time that his fin-

ishing operations, Dynamic Coat-

ings, Stockton Calif., began. In addi-

tion to solutions for truck drivers,

Jeruss built customized swim plat-

forms, towers, and stainless steel

boat railings. The wet marine world

and its highly corrosive tendencies

la unche d a ne w p ow d er coa te r.

This mummy bike sealed the deal for Jeruss. With

this project, he knew he had developed a new,

commercially viable method for achieving artistic

effects with powder coating.